The Culture Box

Senior Thesis Project 

An Immersive Retail Environment for LG Electronics in San Francisco, California.

The Culture Box is a branded retail environment for LG Electronics in the heart of San Francisco that works together with online shopping trends, technology, and the community of technology users to create a living lab and digital playground of discovery. The goal of the Culture Box is to develop an immersive retail environment that incorporates the design elements of the LG brand philosophy while also shifting the transaction from a point of sale to a unique experience and entertainment

Screen Shot 2018-11-09 at 4.19.25 PM.png

final design

 
Screen Shot 2017-09-26 at 9.42.23 PM.png
 
Screen Shot 2017-09-27 at 6.54.43 PM.png
Screen Shot 2017-09-26 at 9.43.23 PM.png
 
Screen Shot 2017-09-27 at 6.55.52 PM.png
Screen Shot 2017-09-26 at 9.42.56 PM.png
 
Screen Shot 2017-09-27 at 6.56.35 PM.png
Screen Shot 2017-09-26 at 9.44.00 PM.png
Screen Shot 2018-11-14 at 8.33.36 PM.png
 

PROCESS

Schematic design rendering of main event space.

Schematic design rendering of main event space.

Schematic design rendering of entry and cafe area.

Schematic design rendering of entry and cafe area.